Sutton United's ground is now the 360 Engage Stadium. First FA Cup tie under the new name: Truro City on Saturday 17 October at 3pm, adult tickets £13.

Sutton United’s home on Gander Green Lane has a new name: the 360 Engage Stadium. The club announced the naming rights deal on Monday 5 October (Sutton United).

The ground was the VBS Community Stadium under its last sponsor, Vulcan Building Services. The club’s own FA Cup preview still uses that name for last season’s meeting with Truro City (Sutton United).

Who 360 Engage is

360 Engage sells software that helps football clubs identify and keep in touch with their supporters. The club calls it “the first fan intelligence platform” and says Sutton is the first club to back it.

The club did not say how long the deal runs or what it is worth. It called it “a significant commercial agreement”. Under the deal, 360 Engage branding will appear around the stadium and across the club’s matchday, digital and community channels.

Jack Daly, Sutton United’s chief revenue officer, said: “Gander Green Lane is at the heart of Sutton United and has been home to so many important moments in the Club’s history. Finding the right partner to put their name alongside our stadium was therefore incredibly important to us.”

Wil Block of 360 Engage said: “We look forward to working with the club, its supporters and local businesses.”

The next two home games

The new name gets its first big outing in the FA Cup. Sutton host Truro City in the fourth qualifying round on Saturday 17 October, kick-off 3pm (match page).

Truro were relegated to National League South last season. Sutton beat them 3-0 at Gander Green Lane in that campaign and won 3-2 in Cornwall. The two clubs also met in the FA Cup in 2016, when a late Craig Dundas goal won it for Sutton (Sutton United).

Before that, Sutton play West Bromwich Albion in the National League Cup on Tuesday 13 October at 7pm (match page).

FA Cup v Truro City National League Cup v West Brom
Date Saturday 17 October, 3pm Tuesday 13 October, 7pm
Adult £13 £10
Concession (63+, student, blue light) £11 £10
Junior (14 to 17) £6 £5
Child (under 14) £3 £5
On the day £3 extra £3 extra

Sutton go into both games after a 2-0 home defeat by Boreham Wood in the National League on Friday night (match page).

What it means for you

  • Season tickets are not valid for either game. Everyone needs a ticket.
  • FA Cup tickets go on general sale at 10am on Monday 12 October. Until then, only season ticket holders can buy, and they cannot buy extra tickets.
  • For the FA Cup tie, turnstiles open at 1pm and close at half time. Standing and seated tickets cost the same.
  • For the West Brom game, only Gate A at the Home End is open. The Parkside and Curva terraces and the IMS Stand are shut, and the ground is unsegregated.
  • Buy in advance to save £3. Both match pages say a £3 surcharge applies on the day.
  • The address has not changed: Gander Green Lane, Sutton SM1 2EY. The FA Cup game is the busiest home match of the month, so check our parking guide or come by train; West Sutton station is the closest.

FA Cup ties at this stage can go to a replay, the club says. Our what’s on in Sutton page lists the month’s other events.

Sources